PLNTR is an organic coffee brand that marries sustainability with exceptional flavor. Sourced from ethically managed farms, PLNTR offers a range of rich, aromatic blends that are as kind to the planet as they are to your palate. Our beans are grown on certified organic farms that prioritize soil health and biodiversity, free from synthetic pesticides and fertilizers.

Our rebrand is changing Pixi by Petra to PIXI SCREAM CLEAN. We want to put more thought into the removal and cleansing of your face. PIXI SCREAM CLEAN is a punky, loud brand pursuing the importance of your skin once the party is over. Enjoy our entire collection from the removal part of your routine to the nourishing of your skin. We want you to SCREAM from the top of your lungs for your skin!

Kevin Sosa Construction is a family-owned construction business that takes pride in dependability, efficiency, and craftsmanship. They take construction to the next level by giving clients the dedication they deserve when renovating or building structures for their clients. Providing a hometown comfort, they have the knowledge and power to get the job done.

In the case study, there are three brand breakouts that provide products for the working class.

Have a craving for Asian Cuisine but don't know what to choose? Bashi is an Asian fusion family-style restaurant located at an oceanside summer resort in California. The rebranding of the restaurant and the brand identity begins with the concept of fusing multiple SouthEast Asian cultures and cuisines. By weaving simple, fresh ingredients into flavorful creations, customers can enjoy the full experience along with a beautiful view of the Pacific Ocean.

Fangs is an innovative apparel brand that seamlessly blends the worlds of sportswear and streetwear, creating a bold aesthetic for the urban athlete. The brand's signature designs feature striking graphics and a modern silhouette, making each piece perfect for both gym sessions and city strolls.  Fangs empowers you to express your individuality while staying active and fashionable.